When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”
In a city where beauty serves as both armor and aspiration, L’Avenue Dermatology & Aesthetic Surgery prepares to open its doors this August, offering New Yorkers a sanctuary that goes beyond surface-level treatments. L’Avenue Derm’s philosophy stands out for its candor: true radiance begins beneath the surface. L’Avenue Derm does not simply add another address to the Upper East Side’s crowded cosmetic scene. Instead, it introduces a new chapter in skin health, grounded in the belief that internal wellness naturally reflects outward vitality.
