Jimmy John Liautaud Sells Iconic Yacht "Rock.It" and Embarks on New Ventures

The superyacht “Rock.It” has been sold. Mr. Jimmy John Liautaud, the founder of the Jimmy John’s sandwich enterprise, sold his impressive 198-foot custom yacht just before celebrating his 60th birthday. The yacht, designed by Sinot Yachts and crafted by Feadship—renowned for building yachts for luminaries such as Steven Spielberg, Eric Schmidt, Jeff Bezos, and U2’s The Edge—served as Liautaud's vessel for global exploration. He designed it in 2011, built it 2012-2014 and sailed it exclusively for 9 years. He sold it in June 2023.

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