Product Placement in a Digital Era: How TV Shows are Entering the Scene

Though the summer season has officially begun, the refined atmosphere of May in Monaco continues to resonate. It is a month synonymous with celebration—marked by high-profile gatherings, cultural prestige, and a tempo that belongs distinctly to the Riviera. At L’Officiel Monaco, we look back at the defining moments of this exceptional period.

In this editorial, the talented photographer Maria Kryvobok captures a vision of masculine elegance through a coastal lens, with styling by Farouk Chekoufi. The project explores the harmony between soft tailoring and natural elements, where each piece flows as effortlessly as a sea breeze.

During the glittering frenzy of the Cannes Film Festival, where luxury yachts regularly dot the Mediterranean horizon like jewels on a crown, one vessel drew a level of attention that eclipsed the rest. Sleek, sculptural, and unabashedly futuristic, THIS IS IT became the coveted afterparty destination for A-listers and industry power players alike. Whispers of its cutting-edge design and immersive onboard experience quickly turned into headlines, and just like that, THIS IS IT wasn’t just a yacht—it was a cultural moment. 

Can watching an American TV show overnight change your life? For renowned businesswoman Madison Zhao, it did precisely that. From that single show, she suddenly envisioned a completely different future —one of her own—a new life.

When love ends but the soul still listens.

Love is evolving in today’s globalized, hyperconnected world. High-achieving individuals—both women and men—are no longer satisfied with fleeting romance or outdated relationship models. They are seeking depth, alignment, and a conscious partnership rooted in emotional maturity and personal growth

The 7th annual WIBA (World Influencers and Bloggers Awards) lit up the French Riviera on May 23, 2025, as top global content creators gathered at the legendary Hôtel Martinez during the Cannes Film Festival. The glamorous evening honored the digital world’s most impactful voices with a cocktail reception, Gala Dinner, and an electrifying awards ceremony featuring a live set by Panjabi MC.