Fashion Week

The Big Four: Why Do Fashion Weeks Take Place in These Cities?

New York, London, Milan and Paris are known worldwide for being the fashion capitals and hosting the most influential fashion weeks twice a year. Although many big cities have their own events dedicated to the industry, every fashion enthusiast awaits February and September to discover the latest collections of their favourite designers in the designated ‘Big Four of Fashion.’

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Annie Schröter’s Rise in Fashion: Chic, Effortless, and Unstoppable

The first time Annie Schröter walked onto a set in Milan, she felt completely out of place. The room was filled with industry veterans, well-known stylists, and models who seemed to know exactly what they were doing. She was 18, had just landed her first international job, and had no idea what to expect.