The Era of New Sensuality: Viktoria Fox and Ivan Zhukau Define the Trend
Calvin Klein has reignited the fashion world’s excitement with its highly anticipated return to New York Fashion Week 2025. Under the innovative direction of Veronica Leoni, the brand’s newly appointed creative director, Calvin Klein Collection is reimagining contemporary fashion by marrying innovation with its rich heritage. This thrilling resurgence is perfectly encapsulated in the brand’s latest campaign, which stars models Viktoria Fox and Ivan Zhukau.
Captured in striking black-and-white imagery by the acclaimed photographer Georgina Vaughan, the shooting channels Calvin Klein’s iconic sensuality and understated elegance. Viktoria Fox, a standout talent represented by William Morris Endeavor (WME), commands attention with her powerful presence and signature allure. Ivan Zhukau, a Las Vegas-based athlete, complements Fox’s magnetism with his modern masculinity and raw energy. Together, they deliver a captivating portrayal of the brand’s provocative yet minimalist ethos.
Veronica Leoni: Redefining Calvin Klein’s Future
Veronica Leoni’s debut as creative director signals a fresh chapter for Calvin Klein. Known for her ability to push boundaries while honoring tradition, Leoni’s vision is set to reshape the fashion landscape. “This marks a new chapter for Calvin Klein,” she shared recently. “The brand’s DNA of provocative minimalism is more relevant than ever, and my mission is to evolve it for today’s global audience.”
Leoni’s approach is evident in the campaign’s evocative imagery, which reflects her skillful blend of timeless design and forward-thinking creativity. Her leadership ensures Calvin Klein’s place at the forefront of modern fashion, setting a bold course for the brand’s future.
A Landmark Moment for NYFW and the Fashion Industry
Calvin Klein Collection’s return to New York Fashion Week is a watershed moment, not only for the brand but for the global fashion community. Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), praised the comeback: “Calvin Klein has been a defining force in American fashion, known for its bold minimalism and cultural impact. Its return to NYFW solidifies the event’s role as a hub for creativity and innovation.”
This milestone reinforces New York Fashion Week’s reputation as a premier platform for groundbreaking style. Calvin Klein’s reentry as a headliner injects renewed energy into the event and underscores its significance in shaping the industry’s future.
Celebrating Iconic Heritage and Modern Sensuality
The 2025 campaign exemplifies Calvin Klein’s core values of unapologetic sensuality and modern sophistication. Fox and Zhukau showcase the brand’s signature underwear with striking confidence, their chemistry and connection enhancing the designs’ understated power. Georgina Vaughan’s masterful photography elevates the campaign, capturing the essence of intimacy and grandeur in equal measure.
Fox’s career, already soaring as one of WME’s standout talents, is set to reach new heights as she joins the ranks of models and celebrities who have embraced Monaco residency. Following in the footsteps of icons like Naomi Campbell, Fox is taking advantage of the principality’s allure—a blend of tax benefits, luxury, and privacy—while maintaining her U.S. citizenship. This move further cements her place among the world’s elite, blending professional success with a refined lifestyle.
Zhukau’s athleticism adds an authentic edge to the campaign, highlighting the versatility of Calvin Klein’s designs. Alongside Fox, he embodies the brand’s modern vision, ensuring its relevance in an ever-evolving fashion world.
Looking Ahead: The Future of Calvin Klein
As anticipation builds for Calvin Klein’s NYFW showcase, it’s clear the brand’s trajectory under Veronica Leoni is one of unparalleled promise. By embracing its storied heritage while forging ahead with bold creativity, Calvin Klein is not merely reclaiming its place on the fashion stage but redefining it.
With this campaign, the synergy of Leoni’s leadership, Vaughan’s artistry, and the magnetic presence of Fox and Zhukau underscores a thrilling new chapter. Calvin Klein’s return to New York Fashion Week is more than a comeback—it’s a declaration of its enduring influence and forward-thinking vision.
