Introducing the new FW’23/24 collection: Lumière du Nord from J’amemme

"In Mirage" is the main theme for the whole project, two models together are revealing the momentary happiness or deep feelings from memories respectively. And together those photos try to bring out subtle emotions from different ages. When people feel those, they are in a field like mirage surrounding by their unique memories or moments.

When travelling to Italy, certain things immediately come to mind – great food, iconic design, and a deep appreciation for beauty in all forms. Milan, a city that defines style and creativity, stands at the crossroads of history and modernity.

Barcelona attracts visitors with its rich history, impressive buildings, and lively culture, making it one of the most popular cities in the world. From Antoni Gaudí’s famous works like the Sagrada Família to the old streets of the Gothic Quarter, the city is full of fascinating sights. Its Mediterranean beaches, excellent food, and energetic atmosphere: whether visiting its museums, enjoying the nightlife, or tasting local dishes at La Boqueria market, Barcelona has something for everyone.

Fashion is an industry that thrives on reinvention. Luxury shoe designer Azoor Yeldenar has carved out a distinct space due to her originality. She draws from her Middle Eastern heritage and London upbringing to offer a fresh alternative to fast fashion and mass production. Her brand, Azoor Yeldenar Shoes, captures the essence of artistry,
exclusivity, and a personal connection. 

Let us turn our attention to the enchanting Lake Maggiore — a destination that beautifully balances relaxation and exploration. Framed by breathtaking landscapes and dotted with picturesque towns along its shores, Lake Maggiore invites visitors to experience its serene charm. Whether enjoying a peaceful boat ride, exploring historic villas, or strolling through magnificent gardens, the region offers an inspiring blend of tranquility and discovery. 

Through this exclusive story, the photographer Philipe Kerlo and stylist Farouk Chekoufi captures the beautiful dance between beauty and art through rings encircling lipsticks. Each exclusive piece in his work is a story of desire and stunning style.

With a fresh face and fierce drive, Bentley Smith is carving out a name for herself in the world of high fashion. From small-town beginnings to the glossy pages of Vogue, she’s proving that beauty, ambition, and heart can all walk the runway together