These Designers who Reinvented Brands
In the early 90s, Tom Ford took over the reins of the Italian giant Gucci. At that time, the Italian house was facing the worst but was saved by the man who would prevent it from going bankrupt, Tom Ford. After proving himself in the United States, the American, who needed to express his talent in Europe, saved the house from disaster and managed to turn it around and create collections that are still in demand today. For 10 years, the designer who would become the head of Gucci worked to rebuild the Italian empire of yesteryear and left his mark with collections that are still in demand today.
Credit : @tomfordx
Since 2019, Daniel Roseberry has taken over the direction of the French brand Schiaparelli. Unfortunately, the collections were presented digitally during the pandemic, without shows, but this did not minimise the new craze for the brand. With its extravagant jewellery, which is not just an accessory but a central part of the outfit, Roseberry reinvents and modernises Schiaparelli while keeping the house's codes. With its originality and creativity, Schiaparelli by Roseberry has become a brand where every show is eagerly awaited and where the pieces are worn a few days or even hours after their presentation.
Credit : @danielroseberry
The designer has transformed and revolutionised not one but two houses. Phoebe Philo, whose long-awaited return was announced last year with her own brand, has already left a significant legacy in the fashion world. Once, as head of Chloé for five years, and again when she took over Céline for a decade. Philo's time with these brands resulted in pieces that quickly became must-haves and are still in demand today. But, more than the essence of these brands, she revolutionised women's fashion with comfort and chic simplicity as her watchwords.
Credit : @d2magasin
He recently celebrated 10 years at the helm of the iconic Balmain. During this decade, Olivier Rousteing has reinvented the brand's codes to update them. Indeed, when he arrived, Balmain was a brand with a rather traditional heritage, and Rousteing succeeded in modernising the brand and attracting a completely different audience. However, he kept the house's codes, with its mythical épaulette blazers and monogram. By mixing the past with his present, Olivier Rousteing reinvents Balmain while honouring the house's heritage.
Credit @olivier_rousteing
The designer, whose departure was announced last autumn, succeeded in transforming the brand in three years. Now associated with its mythical green, it is thanks to Daniel Lee that Bottega Veneta has experienced a new wind bringing meteoric rise and international interest. With flagship pieces such as the Puddles, the Pouch and above all, this Bottega green, the brand experienced a real renaissance. Thanks to bets that are as dangerous as audacious, such as the suppression of all social networks in an ultra-digital era, Lee succeeded in his challenge and reinvented Bottega Veneta.
Credit : @cashmere_journal
