Sustainability or style? The cashmere brand GOBI shows that you can have both

Known as the "diamond fiber" and coveted for its rare, extremely supple and stretchy fabric, cashmere is now gaining popularity outside of the luxury niche. However, this change could have serious environmental consequences for the pastures on which cashmere production depends. At a time when the world is so concerned about environmental change, terms like sustainability, organic and sustainable materials are gaining traction, and the fashion industry is not the last on the list of industries that have a direct impact on the natural environment. So today, with every single purchase we have to make, we need to step back and consider what we are buying and the impact it can have on our planet.

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